Reliable asset tracking is now as much about data quality and usable workflows as it is about a GPS signal. Fleet operators and equipment owners need to see where vehicles, trailers, tools, and heavy machinery are, while connecting that information to maintenance, dispatch, and inventory decisions. Bluetooth tags, battery-powered trackers, and OEM integrations are expanding visibility beyond traditional vehicles. Buyers can choose a ready-to-deploy telematics platform or commission software that brings tracking data into their existing operations.
1. Itexus
Itexus develops custom software for companies that need connected data, secure workflows, and dependable business applications. Its portfolio includes telematics and usage-based insurance platforms, an especially relevant application of vehicle data where driving events, policy rules, and customer experiences need to work together.
For asset-focused organizations, the appeal is its engineering model: teams can build the software layer that receives telematics feeds, connects them with operational systems, and presents information through tailored web or mobile interfaces. The company also works with cloud infrastructure, API integrations, and analytics-driven products. Itexus is a practical option when an off-the-shelf tracking dashboard must become part of a larger commercial or insurance platform.
Key Facts
- Best for: Custom telematics software and connected insurance applications
- Core services: Telematics for asset tracking, custom software development, API integration, cloud engineering
- Relevant expertise: Telematics and usage-based insurance platforms
- Project type: Bespoke data-driven web and mobile systems
- Headquarters: Dover, DE, USA
- Founded: 2013
- Team size: 150+ engineers
Contact Information
- Website: itexus.com
- Email: moc.suxeti@ofni
- Address: 8, The Green, STE road, Dover, DE 19901, United States
- LinkedIn: www.linkedin.com/company/itexus
- Facebook: www.facebook.com/itexus
- Twitter: x.com/ItexusSoft
- Instagram: www.instagram.com/itexus.soft
2. CalAmp
CalAmp combines edge tracking devices with its CalAmp Telematics Cloud and a Data Hub of streaming services.
Its industry pages cover transportation and logistics, supply chain logistics, construction and equipment rental, industrial equipment OEMs, the public sector and K-12, where Synovia handles student transportation. CrashBoxx AI adds crash detection data. CalAmp suits fleets and equipment OEMs that want tracking hardware and a telematics data platform from one supplier.
Key Facts
- Best for: Fleets and OEMs needing devices plus data platform
- Core services: Edge devices, telematics cloud, asset tracking, fleet management
- Specialization: Telematics hardware with streaming data services
- Headquarters: Irvine, CA, USA
- Founded: 1981
Contact Information
- Website: calamp.com
- LinkedIn: www.linkedin.com/company/calamp-corp
3. Spireon
Spireon describes itself as a device-independent telematics company focused on trailers, assets and fleet vehicles. Its FleetLocate product line has separate editions for trailer and asset managers and for fleet managers, built on the NSpire platform that also serves software developers. The Flex Product Suite and FL FLEX 2 cover modular trailer and asset tracking, and IntelliScan ProView adds cargo sensing and imaging.
Spireon reports 3.5 million active subscribers and billions of telemetry messages a month. It also offers managed trailer management services, FL360 driver intelligence and an AI dashcam. Spireon suits trailer-heavy operations, from local service businesses to long-haul shippers.
Key Facts
- Best for: Trailer pools and long-haul shipping operations
- Core services: Trailer tracking, asset tracking, cargo sensing, fleet telematics, managed services
- Specialization: Device-independent trailer and asset telematics
- Headquarters: Irvine, CA, USA
- Founded: 2002
- Team size: 201–500 employees
Contact Information
- Website: spireon.com
- Phone: 1 800-557-1449
- Address: 18881 Von Karman Ave., Suite 1500, Irvine, CA 92612, USA
- LinkedIn: www.linkedin.com/company/spireon-inc-
4. Samsara
Samsara combines fleet telematics with equipment and trailer visibility in its Connected Operations Platform. Its product portfolio covers GPS vehicle tracking, asset tracking, trailer monitoring, maintenance, and video-based safety. Operators can use one interface to understand where vehicles and equipment are and how they are being used.
The offering is particularly relevant to transportation businesses, construction contractors, and field service organizations managing different kinds of physical assets. Samsara's asset tags and tracking products extend visibility beyond powered vehicles to smaller items and operational equipment. Its APIs and app marketplace also allow location and operational data to flow into other business systems, helping teams turn tracking events into dispatch, maintenance, and reporting workflows.
Key Facts
- Best for: Mixed fleets and connected physical operations
- Products: GPS fleet tracking, equipment management, asset tags
- Industries: Transportation, construction, field services
- Headquarters: San Francisco, CA, USA
- Founded: 2015
- Team size: 1,001–5,000 employees
Contact Information
- Website: www.samsara.com
- Phone: +44 (0) 20 3965 2700
- Email: moc.arasmas@iku-selas
- Address: 1 Alie Street, Fourth Floor, London E1 8DE, UK
- LinkedIn: www.linkedin.com/company/samsara
- Facebook: www.facebook.com/SamsaraHQ
- Twitter: x.com/Samsara
- Instagram: www.instagram.com/samsara.iot
5. Geotab
Geotab brings vehicle telematics and equipment monitoring into its MyGeotab platform. Its asset-tracking portfolio includes GO Anywhere Plus for powered equipment and trailers, alongside Bluetooth-based tracking for smaller tools. A mix of hardware types allows organizations to monitor assets with different power supplies, operating conditions, and reporting needs.
Fleet teams can review location, availability, utilization, and relevant operating data alongside vehicle information. Geotab also emphasizes an open integration ecosystem, with APIs and a marketplace designed to connect telematics with established software. That makes it a strong fit for organizations seeking a shared view of vehicles, trailers, containers, and field equipment without giving up their existing data environment.
Key Facts
- Best for: Unified tracking across vehicles and mobile assets
- Specialization: Location monitoring, utilization data, integrations
- Products: MyGeotab, GO Anywhere Plus, Bluetooth asset tracking
- Headquarters: Oakville, Canada
- Founded: 2000
- Team size: 1,001–5,000 employees
Contact Information
- Website: www.geotab.com
- Phone: 1-877-513-5167
- Email: moc.batoeg@gnitekram
- Address: 2440 Winston Park Drive Oakville, Ontario L6H 7V2, Canada
- LinkedIn: www.linkedin.com/company/geotab
- Facebook: www.facebook.com/Geotab
- Twitter: x.com/geotab
6. OSKI Solutions
OSKI Solutions builds digital systems for transportation and logistics operations, including transportation management, warehouse management, and connected data integrations. The company works with fleet telematics, shipment visibility, sensor inputs, and logistics workflows that need to be coordinated across departments and external partners.
Its software development and systems integration capabilities are relevant when asset-location data must support actual operations, such as scheduling vehicle movements, monitoring shipments, or creating dispatch dashboards. OSKI Solutions also works with process automation, route optimization, and data analytics for logistics projects. Businesses planning a customized tracking environment can use these capabilities to link devices and data providers with the tools their teams already use.
Key Facts
- Best for: Custom logistics and fleet-data systems
- Core services: Software development, TMS and WMS solutions, integrations
- Relevant expertise: IoT, telematics, shipment visibility
- Project type: Connected logistics platforms and operational dashboards
- Headquarters: Tallinn, Estonia
- Team size: 51–200 employees
Contact Information
- Website: oski.site
- Email: etis.ikso@tcatnoc
- Address: Kaupmehe tn 7-120, Tallinn, 10114, Estonia
- LinkedIn: www.linkedin.com/company/oski-solutions
7. Trackunit
Trackunit focuses on the equipment and tools used in construction. Its connected asset ecosystem brings together telematics hardware, the Trackunit Manager platform, OEM data integrations, and solutions for locating smaller items. Products such as Raw, Spot, Kin, and Beam address different equipment and connectivity requirements.
Construction companies and equipment rental businesses can monitor fleet location, utilization, operating hours, and maintenance-related information across mixed brands. Bluetooth connectivity supports tool and attachment visibility, while manufacturer integrations help teams consolidate equipment data. Trackunit is particularly relevant in environments where keeping machines available, finding attachments quickly, and reducing unplanned downtime have direct operational value.
Key Facts
- Best for: Construction machinery, rental equipment, and tools
- Specialization: Equipment visibility, Bluetooth tool tracking, OEM integrations
- Products: Trackunit Manager, Raw, Spot, Kin, Beam
- Headquarters: Aalborg, Denmark
- Founded: 1998
- Team size: 201–500 employees
Contact Information
- Website: trackunit.com
- Phone: +1 844-661-0340
- Address: 1301 West 22nd Street, Suite 705, Oak Brook, Illinois 60523
- LinkedIn: www.linkedin.com/company/trackunit-a-s
- Facebook: www.facebook.com/Trackunit.official
- Instagram: www.instagram.com/trackunit
8. Tenna
Tenna develops construction equipment management software built around the way contractors use assets on jobsites. Its platform brings together tracking devices, equipment records, fleet information, and operational workflows. GPS tracking, Bluetooth tags, and other identification methods let teams account for machinery, vehicles, tools, and attachments.
Alongside location visibility, Tenna supports equipment utilization, maintenance planning, and accountability across projects. This combination is useful for construction businesses where the same asset moves between yards, jobsites, and field crews. Tenna became part of John Deere in 2026, adding a significant ownership change to consider when evaluating the platform's longer-term product ecosystem.
Key Facts
- Best for: Contractor-owned mixed equipment fleets
- Core services: Construction asset tracking and equipment management
- Specialization: GPS tracking, tool identification, maintenance records
- Corporate status: Acquired by John Deere in 2026
- Headquarters: New Hope, PA, USA
- Founded: 2015
- Team size: 51–200 employees
Contact Information
- Website: www.tenna.com
- Phone: (844) 468-3662
- LinkedIn: www.linkedin.com/company/9371883
- Facebook: www.facebook.com/TennaCo
- Twitter: x.com/Tenna_Co
- Instagram: www.instagram.com/tenna_co
9. A-listware
A-listware supplies software engineering teams for logistics and transportation projects. Its work spans fleet management applications, geospatial functionality, connected devices, and software that helps businesses access operational data from the field. The company's transportation portfolio includes a tracking project using Bluetooth Low Energy tags connected to mobile and web applications.
That type of experience is valuable when physical assets require a customized user experience instead of a generic map. A-listware can support development of inventory interfaces, asset histories, location-aware workflows, and integrations with transportation or enterprise platforms. Its staff augmentation and software delivery services also suit organizations building a dedicated product team around an existing asset-tracking concept.
Key Facts
- Best for: Custom asset-tracking applications and team extension
- Core services: Software engineering, team augmentation, systems integration
- Notable projects: BLE tag tracking with web and mobile apps
- Industries: Transportation and logistics
- Headquarters: London, UK
Contact Information
- Website: a-listware.com
- Phone: +1 (888) 337 93 73
- Email: moc.erawtsil-a@ofni
- Address: North Bergen, NJ 07047, USA
- LinkedIn: www.linkedin.com/company/a-listware
- Facebook: www.facebook.com/alistware
10. Verizon Connect
Verizon Connect provides GPS-based fleet management and mobile asset monitoring for businesses operating vehicles, trailers, and field equipment. Its connected fleet products give managers visibility into vehicle locations, operating patterns, driver activity, and maintenance-related information.
Within asset-heavy operations, location data helps teams plan dispatches, confirm where resources are assigned, and identify underused equipment. Verizon Connect also brings tracking together with reporting and compliance-oriented fleet tools. Organizations that manage service vehicles alongside movable assets may find value in using related telematics functions within a single established commercial platform rather than separating vehicle tracking from their broader operating processes.
Key Facts
- Best for: Vehicle-centric fleets with connected asset needs
- Core services: GPS fleet tracking, asset management, fleet analytics
- Specialization: Location visibility, dispatch support, reporting
- Industries: Transportation and field services
- Parent company: Verizon
- Founded: 2004
- Team size: 1,001–5,000 employees
Contact Information
- Website: www.verizonconnect.com
- Phone: (866) 844 2235
- Address: 100 Causeway Street Boston, MA 02114
- LinkedIn: www.linkedin.com/company/verizon-connect
- Facebook: www.facebook.com/verizonconnect
- Twitter: x.com/verizonconnect
- Instagram: www.instagram.com/verizonconnect
11. Motive
Motive combines fleet management, driver safety, and asset tracking in one operational platform. Its asset-monitoring products include GPS-enabled tracking hardware designed for equipment and trailers, while its fleet telematics capabilities cover vehicle location, operational data, and safety-related monitoring.
The company is relevant to businesses that need to manage assets as part of an active transportation operation rather than simply record their coordinates. Location histories, geofences, and alerts help teams understand movement and asset assignments. Motive also connects asset information with the broader fleet workflow, making it useful for logistics companies that coordinate drivers, trucks, trailers, and equipment from one operations team.
Key Facts
- Best for: Trucking, logistics, and vehicle-linked asset management
- Specialization: Geofencing, location history, fleet visibility
- Products: Fleet telematics, GPS asset tracking, safety tools
- Industries: Transportation and logistics
- Headquarters: San Francisco, CA, USA
- Founded: 2013
- Team size: 1,001–5,000 employees
Contact Information
- Website: gomotive.com
- Phone: +18555113529
- Email: moc.evitomog@ofni
- Address: 1355 Market Street, 11th Floor, San Francisco, CA 94103
- LinkedIn: www.linkedin.com/company/motive-inc
- Facebook: www.facebook.com/GoMotive.Inc
- Twitter: x.com/Motive_inc
- Instagram: www.instagram.com/motive_hq
12. Gurtam
Gurtam develops telematics and Internet of Things software used by tracking providers and fleet operators. Its product portfolio includes Wialon for fleet and asset monitoring, flespi for processing and connecting telemetry data, and GPS-Trace for GPS tracking applications. This combination covers both finished software products and underlying tools for building connected solutions.
Wialon is especially relevant to companies that need a hardware-agnostic telematics environment and device integrations. Technology partners can use flespi to work with telemetry flows and connected devices, while businesses and service providers can build asset-monitoring services around the wider ecosystem. Gurtam's focus on telematics infrastructure makes it an option for organizations developing tracking services as well as those operating them.
Key Facts
- Best for: GPS tracking providers and telematics solution builders
- Specialization: Device connectivity, telemetry processing, fleet monitoring
- Products: Wialon, flespi, GPS-Trace
- Headquarters: Vilnius, Lithuania
- Founded: 2002
- Team size: 201–500 employees
Contact Information
- Website: gurtam.com
- Email: moc.matrug@tcatnoc
- Phone: +16179633589
- Address: The USA, Dover, Delaware 19901, 8 The Green, Suite A
- LinkedIn: www.linkedin.com/company/gurtam
- Facebook: www.facebook.com/gurtam.people
- Instagram: www.instagram.com/gurtam_people
13. GPS Insight
GPS Insight develops fleet and field service technology for organizations that need to manage vehicles, mobile equipment, and people working outside the office. The platform combines GPS tracking with reporting, smart cameras, and field-service tools. Its applications help teams monitor movement, improve dispatch coordination, and manage vehicle-related activity.
Asset tracking is part of its wider fleet offering, making GPS Insight relevant to businesses where trailers, vehicles, and other moving resources need to appear within the same operational view. The company's focus on fleet and service workflows also provides useful context around location data. Operators can connect tracking activity to maintenance, field operations, and everyday management tasks.
Key Facts
- Best for: Small and midsize fleet and field service businesses
- Core services: GPS tracking, fleet management, field service software
- Specialization: Location history, operational reporting, fleet oversight
- Headquarters: Scottsdale, AZ, USA
- Founded: 2004
Contact Information
- Website: www.gpsinsight.com
- Phone: 866-471-9547
- Address: 7201 E. Henkel Way, Suite 400, Scottsdale, AZ 85255
- LinkedIn: www.linkedin.com/company/gps-insight-llc
- Facebook: www.facebook.com/GPSINSIGHT
- Twitter: x.com/gpsinsight
14. Mapon
Mapon provides GPS fleet management software and tracking hardware for businesses operating vehicles and equipment. Its platform includes vehicle location monitoring, asset tracking, camera systems, maintenance-related functions, and integrations. Asset-focused users can monitor where equipment is and configure alerts when its position changes.
The company also offers GPS devices such as Mapon Expert and Mapon Basic and supports hardware from other manufacturers. That matters for fleets expanding from vehicle telematics into equipment or trailer visibility without replacing every existing device. Mapon's combination of asset location, fleet operations, and camera data suits transport companies and service operators that need connected information across daily workflows.
Key Facts
- Best for: GPS fleet operations with equipment tracking
- Core services: GPS tracking, asset monitoring, video telematics
- Products: Mapon platform, Mapon Expert, Mapon Basic
- Headquarters: Riga, Latvia
- Founded: 2006
- Team size: 201–500 employees
Contact Information
- Website: www.mapon.com
- Phone: +371 6727 1803
- Email: moc.nopam@selas
- Address: O. Vācieša Street 6B, Riga, Latvia, LV-1004
- LinkedIn: www.linkedin.com/company/mapon
- Facebook: www.facebook.com/mapon.gpstracking
Comparison Table
| Company | Best for | Headquarters | Founded | Team size |
| Itexus | Custom telematics software and connected insurance applications | Dover, DE, USA | 2013 | 150+ engineers |
| CalAmp | Fleets and OEMs needing devices plus data platform | Irvine, CA, USA | 1981 | — |
| Spireon | Trailer pools and long-haul shipping operations | Irvine, CA, USA | 2002 | 201–500 employees |
| Samsara | Mixed fleets and connected physical operations | San Francisco, CA, USA | 2015 | 1,001–5,000 employees |
| Geotab | Unified tracking across vehicles and mobile assets | Oakville, Canada | 2000 | 1,001–5,000 employees |
| OSKI Solutions | Custom logistics and fleet-data systems | Tallinn, Estonia | — | 51–200 employees |
| Trackunit | Construction machinery, rental equipment, and tools | Aalborg, Denmark | 1998 | 201–500 employees |
| Tenna | Contractor-owned mixed equipment fleets | New Hope, PA, USA | 2015 | 51–200 employees |
| A-listware | Custom asset-tracking applications and team extension | London, UK | — | — |
| Verizon Connect | Vehicle-centric fleets with connected asset needs | — | 2004 | 1,001–5,000 employees |
| Motive | Trucking, logistics, and vehicle-linked asset management | San Francisco, CA, USA | 2013 | 1,001–5,000 employees |
| Gurtam | GPS tracking providers and telematics solution builders | Vilnius, Lithuania | 2002 | 201–500 employees |
| GPS Insight | Small and midsize fleet and field service businesses | Scottsdale, AZ, USA | 2004 | — |
| Mapon | GPS fleet operations with equipment tracking | Riga, Latvia | 2006 | 201–500 employees |
How to Choose a Telematics Company for Asset Tracking
The right provider depends on what you track and what you do with each location update. A fleet of powered vehicles, a yard of unpowered trailers and a crate of hand tools need different hardware and reporting. Start from your asset mix and workflows, then test each provider's devices, coverage and software against them.
Hardware for each asset type. List your asset types and check which devices the provider offers for each: hardwired units for vehicles, battery trackers for trailers and containers, Bluetooth tags for tools. Ask for realistic battery life at your planned reporting interval, not the best-case figure. Confirm ruggedness ratings and mounting options for equipment that works outdoors or in vibration.
Connectivity and coverage. Ask which networks the devices use, such as LTE-M, NB-IoT, satellite or Bluetooth gateways, and test coverage at your real sites, including remote yards and indoor storage. Check whether devices store data when offline and upload later. Also ask how the provider handles 2G and 3G network sunsets so your hardware does not become obsolete.
OEM and mixed-fleet data. Many machines already report through OEM telematics. Ask whether the platform can ingest that data, for example through the AEMP ISO 15143-3 standard, so mixed fleets appear in one view. Without it, you may end up paying for duplicate hardware or switching between several portals to see engine hours and fault codes.
Alerts and workflows. Location alone has limited value. Check whether the software supports geofences, after-hours movement alerts, utilization reports and maintenance schedules based on engine hours or mileage. Ask for a demo using your own scenarios, such as a tool leaving a job site, and see how many steps it takes to act on the alert.
Integrations and data access. Ask for API documentation and confirm whether the platform connects to your ERP, maintenance, dispatch or inventory systems. Check data export options, history retention and API rate limits. If you plan custom software, make sure you can access raw device data, not only summarized reports, and that you own that data.
Total cost and contract terms. Compare hardware price, installation, monthly subscription per asset and contract length. Ask what happens to devices if you cancel, and whether hardware is locked to the provider's platform. Pilot with a small group of assets before a fleet-wide rollout to check accuracy, battery life and how much your team actually uses the system.
Conclusion
Asset tracking works best when the chosen technology reflects the assets being monitored and the decisions that follow each location update. A powered construction machine has different reporting needs from a trailer, a shipping container, or a handheld tool. Device compatibility, battery life, reporting intervals, and coverage matter, but so do clear asset records, actionable alerts, and integration with dispatch and maintenance systems. The market is moving toward shared operational platforms that combine telemetry from multiple sources instead of keeping each data feed in a separate interface. Strong implementations connect location information to real work, making assets easier to locate, use, and maintain.
Frequently Asked Questions
How much does telematics asset tracking cost?
Pricing is usually a hardware cost per device plus a monthly subscription per asset. Simple Bluetooth tags are the cheapest, battery-powered cellular trackers cost more, and hardwired vehicle units with engine data cost the most. Subscriptions vary with reporting frequency, network type and software features. Installation, satellite connectivity and integrations with your other systems add to the total.
What is the difference between GPS tracking and telematics?
GPS tracking reports where an asset is. Telematics adds data about how the asset is used, such as engine hours, fuel, fault codes, driver behavior, temperature or door status, and sends it over a cellular or satellite link. For asset management, telematics is what makes maintenance scheduling, utilization reporting and theft alerts possible, not only a dot on a map.
Can unpowered assets like trailers and tools be tracked?
Yes. Trailers and containers usually use battery-powered cellular trackers that report a few times a day to save battery, and some add solar charging. Small tools are typically tracked with Bluetooth tags that are detected by gateways, vehicles or phones nearby. Expect less frequent and less precise updates than with hardwired vehicle devices, and plan battery replacement into maintenance.
Should we buy a telematics platform or build custom software?
Most companies start with an off-the-shelf platform because devices, connectivity and the core software come ready to use. Custom software makes sense when you need to combine several device vendors and OEM feeds, build workflows specific to your operations, or offer tracking as part of your own product. A common approach is to buy the hardware and data feed and build the application layer.
How long does it take to roll out asset tracking?
A pilot with a few dozen assets can often start within weeks, once devices are shipped and installed. Fleet-wide rollout depends on the number of assets, installation logistics and how many systems you integrate, and often takes a few months. Custom software or integrations with ERP and maintenance systems typically add several months, so plan them in phases after the pilot.