Marketing Manager for a Fintech Software Company

Itexus is looking for an experienced marketing manager with a strong SEO background to join our team and accelerate the company’s growth.

About us

Itexus is a Fintech software development company with 10+ years of experience on the market, a strong development team, a robust portfolio, and already a lead-generating website. After corporate restructuring, we are rebuilding our marketing department from the ground up. You will become the first member of the new marketing team and have the opportunity to grow into the CMO position. Initially, we’ll need you to wear many hats: creating new landings with the design team, writing some copy, publishing blog posts, negotiating link exchange pricing with contractors, optimizing the website for better conversion and SEO ranking, checking what the competitors are doing and where the market is going, running Google Ads campaigns, etc.

It’s OK if you are not yet an expert in all those areas. If you are willing, we’ll give you access to consultants and time and resources to constantly self-educate. Our current plan is to help the first candidate to grow inside the company into the CMO position.

What you will be doing

• Work with the development and design teams to continuously optimize the company website to improve conversion.
• Coordinate content marketing activities, jointly with the subject matter experts, create new case studies, booklets, expert articles, etc.
• Constantly analyze market trends, incoming leads, ongoing projects, competitors to generate new ideas, new sub-niches, and marketing campaigns.
• Participate in SEO activities: link building, on-site optimization, new content, defining priorities for the SEO team (what pages should be promoted for which requests).
• Perform customer development and market research activities.
• Manage Google Ads campaigns.
• Manage directories listings (Clutch, Designrush, etc.).
• Coordinate the work of multiple teams involved in marketing activities.
• Communicate with third-party vendors and contractors.

Our ideal candidate is

• Smart, proactive, responsible, curious, flexible, and open-minded person, longing to learn and try new things.
• Good English speaker (B2 or higher).
• Person with a good understanding of Fintech and a desire to improve his/her knowledge in the Fintech and Software Development domains.
• Has a good understanding of SEO and content marketing principles.
• Knows how to work with Google Analytics, Search Console, Hrefs, and Google Ads.
• Knows how to write good copy that catches the attention and earns the trust of potential clients.
• A team player who enjoys communicating and collaborating with other people.

What we offer

• Work in a friendly and professional team with reasonable management.
• Access to external consultants for specific marketing and fintech/software development questions.
• Ability to work with various marketing channels, ability to experiment with channels instruments and hypotheses.
• Ability to improve your knowledge in the Fintech domain.
• Opportunity for professional and career growth up to a CMO position.
• Results-based compensation with no upper limit, fixed + bonuses and commissions from generated business.

Next step

Send us your CV. The deadline is May 3, 2024.