AWS Partner Tiers form a classification system designed by Amazon Web Services (AWS) to categorize its partner ecosystem based on their expertise, performance, and customer success in providing AWS services and solutions. This program enables partners to enhance their visibility and credibility within the AWS community while enabling AWS customers to easily identify and engage with partners that align with their specific needs.
Overview
AWS Partner Tiers comprise four distinct levels, namely Registered, Select, Advanced, and Premier. Each tier represents a varying level of proficiency and commitment to AWS, reflecting the partner’s ability to deliver quality services and solutions that leverage the AWS platform. Partners ultimately strive to progress through the tiers to expand their market reach and access exclusive benefits provided by AWS.
Advantages
Achieving AWS Partner Tiers unlocks a range of advantages for partners, including enhanced technical and business support, co-marketing opportunities, access to AWS training and certification resources, and eligibility for specialized programs and incentives. As partners ascend the tiers, they unlock incremental benefits that further empower them to deliver greater value to their customers.
Registered partners gain basic access to AWS resources, support, and training, serving as a foundational level for partnership growth. Select partners, on the other hand, exhibit a higher level of technical proficiency and customer success, enabling them to access additional resources, support, and opportunities to collaborate with AWS.
Advanced partners represent a notable jump in expertise, showcasing their ability to deliver sophisticated solutions and services on the AWS platform. Such partners gain access to an even broader range of benefits, including dedicated technical support and marketing incentives.
The highest tier, Premier partners, are recognized for their exceptional technical proficiency, substantial AWS customer base, and significant investment in AWS-related resources and capabilities. Premier partners receive the most comprehensive set of benefits, including increased marketing support, co-selling opportunities, and prioritized access to AWS resources and programs.
Applications
AWS Partner Tiers play a crucial role in guiding AWS customers in their search for the right partner. Customers can easily identify partners who have achieved a specific tier, ensuring they engage with those possessing the necessary expertise and experience to meet their specific needs. Whether it’s implementation, migration, consulting, or support services, customers can confidently select a partner that aligns with their objectives.
Partners, on the other hand, leverage the tiering system to differentiate themselves from the competition, signaling their proficiency, commitment, and proven customer success. By progressing through the tiers, partners gain increased exposure within the AWS community, enhancing their reputation and attracting new business opportunities.
Conclusion
AWS Partner Tiers provide a structured framework that recognizes and rewards partners for their expertise and dedication to serving AWS customers. Through a tiered approach, partners can showcase their capabilities, while customers can easily identify the most suitable partners for their AWS-related needs. This classification system fosters collaboration, drives innovation, and ultimately strengthens the overall AWS ecosystem. As the AWS partner landscape continues to evolve, the AWS Partner Tiers program remains a fundamental element in facilitating successful partnerships between AWS, its partners, and its customers.