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March 19, 2024

Color of Change

March 19, 2024
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Color of Change is a nonprofit civil rights organization that aims to empower Black communities and create a more equitable society through online campaigns and political advocacy. Founded in 2005, Color of Change utilizes the power of technology and social media to mobilize individuals and drive change on a wide range of issues, including criminal justice reform, voting rights, media representation, economic justice, and environmental justice.


Color of Change was established in response to the devastation caused by Hurricane Katrina and the inadequate government response to the crisis, particularly in predominantly Black communities. Recognizing the need for a coordinated effort to address systemic racism and injustice, James Rucker and Van Jones founded Color of Change as an online platform for individuals to take action and demand accountability from those in power.


Color of Change harnesses the power of technology to amplify the voices of Black individuals and drive impactful change. By leveraging the widespread use of social media, the organization has been able to garner significant attention and mobilize large numbers of people to take action on issues of racial injustice.

One of the key advantages of Color of Change is its ability to quickly respond to current events and mobilize its members to take meaningful action. Whether it’s launching online petitions, organizing boycotts, or coordinating with grassroots organizations, Color of Change has demonstrated its effectiveness in advocating for policy changes and holding both public and private entities accountable.

The organization’s online campaigns also provide a platform for Black individuals to share their stories and experiences, fostering a sense of community and solidarity among its members. By amplifying these voices, Color of Change brings attention to the lived experiences of Black people and challenges societal narratives that perpetuate racial biases.


Color of Change has successfully advocated for a range of policy changes and corporate accountability. For instance, the organization played a pivotal role in pushing for the cancellation of television shows that perpetuated harmful racial stereotypes. Additionally, Color of Change has been at the forefront of campaigns demanding justice for victims of police brutality and urging for the end of systemic racism within law enforcement agencies.

The organization’s work extends to electoral politics, where it has been involved in voter mobilization efforts, fighting against voter suppression tactics, and advocating for fair and inclusive elections.


Color of Change has emerged as a prominent force in the fight for racial justice and equality. Through its innovative use of technology and online campaigns, the organization has been able to engage and empower millions of individuals to take action against systemic racism and advocate for meaningful change.

By leveraging social media and partnering with like-minded organizations, Color of Change has successfully driven conversations around racial justice and pressured decision-makers to address the concerns of Black communities. The organization’s impact is far-reaching, and its work continues to be essential in the pursuit of a more equitable and inclusive society.

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