The system uses machine learning techniques to process various content feeds in real-time and boost productivity of a financial analyst or a client relationship manager in such domains as wealth management, commercial banking, fund distribution.
The client contacted Itexus by a reference with an idea of a Fintech product. Initially the functionality of the system was very small. It was meant to provide quantative recommendations of Liquid Alternatives (mainly Hedge Funds) to a client’s portfolio by analyzing mutual correlations, risk/return ratio etc.
We started the project with a discovery phase during which the Itexus team elaborated the idea into a requirements specification. Our Software Architect analyzed suggested integrations and came up with an estimate and architecture for the MVP of the system.
The initial MVP allowed a client to upload his portfolio, show quantitative analysis of the portfolio, and get a recommendation for its optimization using pre-configured securities.
It had two integrations:
During the implementation of the MVP the Client significantly changed the product idea. He saw a tremendous opportunity in combining quantitative analysis in Finance with Artificial Intelligence and Natural Language Processing.
We created a quick PoC that combined IBM Watson conversation services with already implemented portfolio analysis and recommendation service. It allowed the potential user to ask questions about their portfolio and market situation in natural language and receive in response a thorough personalized analysis using various data sources and quantities engine.
The PoC had a tremendous success. It allowed the client to enter two accelerator programs – Fintech Sandbox in New York and, later, TechStars London. The startup raised the Seed round investment from TechStars and also from Thomson Reuters at the end of the program.
The client moved from New York to London for 3 months to participate in TechStars accelerator program. During that time, Itexus management and technical team visited the client 3 times for one week and participated in the brainstorms and product strategy. After work parties built close partner relationship between our team and the Client resulting in Itexus becoming an investor and technological partner of the product.
While the Client was taking care of the business side of the startup at TechStars, our development team has been working on expanding the conversation interface with new intents and new data providers.
We integrated various APIs from Morningstar including Morningstar data feed on funds, Morningstar reports and Morningstar API center. This resulted in an increase of the number of various questions about different funds the system could handle.
The updated functionality also supported analysis of market events and their impact on user’s portfolio. The system explained which factors (interest rates, oil prices etc.) affected the performance and volatility of the funds or a portfolio.
After graduating from TechStars program the Client signed an agreement with Thomson Reuters who became a strategic partner/reseller and investor. Thomson Reuters was interested in adding AI fintech services to its platform and offering these features to its clients.
This collaboration led to the integration of multiple Thomson Reuters services:
All this information was integrated with existing conversational interface and available via questions and answers.
It appeared that the Client’s vision of the AI-based system that is able to speak about any financial question and provide client’s content and personalization was too big to implement in a short time frame and for the Seed round investment budget.
The product was also too big to sell as it intended to significantly change the way financial institutions worked. Meanwhile, the Seed round money ran out. Development was essentially paused and the Client took time to rethink the strategy.
After a few month’s pause the Client came back with a new product strategy. He decided to narrow the focus and start building the big vision with small practical steps: Intelligent APIs that could supplement existing processes and systems used in the financial world rather than aiming to replace them. This also meant that each API could be sold separately.
The first version of the essentially new product contained two APIs:
With the help of various machine learning algorithms, the APIs analyze all the information the financial institution has on their clients: CRM data and CRM notes, recent transactions, portfolios, market information in the news about their sector/location.
This solution could improve efficiency of Relationship Managers. The system recommends which clients should be called first, as it indicates if there may be a problem that needs to be solved or an opportunity for cross-sell/upsell. Managers could also be better prepared for the meetings by reading relevant content about this client (news, bank’s analytical material, about products, industry, trends etc.).
The content personalization API analyses the real-time data feeds and processes them with various NLP techniques. With the help of machine learning algorithms, it recommends which content is the most relevant to a given client. Thus saving the time spent on manual preparation and making the service much more personalized to the end clients.
The client successfully closed series A investment of $5 000 000 with the strategic investor.
Currently the project continues with addition of more and more AI and financial functionality into the product and new clients acquisition.