Business Website Redesign

To track performance, measure experiments success, and reveal hidden insights, we set analytics on the website.

• Google Analytics is used to track all essential marketing metrics including conversion and click-through rate.
• Google Tag Manager allows the marketing specialist to integrate analytics tools into the site without involving technical specialists.
• Google Search Console helps analyze the site’s presence in search results.
• The Heatmap tool from the Yandex Metrica service monitors users’ behavior on the site and helps optimize CTA triggers and increase user interaction with the site.
• User interaction with the chat is monitored via the chat dashboard and Google Analytics Events.

We added landing pages for all services we provide and industries we work in, and we’re continuing to improve the website content. Itexus SEO specialist is working on each landing page separately for specific requests. Besides, we have automatically connected all case studies with the relevant service pages.

The performance of the site was improved so that users get their pages loaded as quickly as possible. Once every 24 hours, we run autotests to make sure that all pages and contact forms are working properly.

We updated the portfolio with new case studies and continue to update it as new projects are nearing completion or going live. Each case study belongs to a certain domain – fintech, healthcare, banking, etc. We also indicate technologies used for a specific project in a specific domain.

Thus, we have created a clear connection between domains, technologies, and Itexus experience in product development, which allows the visitor to comfortably navigate all projects Itexus completed in specific technologies or domains.

Itexus actively fills the blog with new articles developed by a team of industry-experience writers together with technical specialists, project managers, and business analysts. Firstly, the blog helps demonstrate the expertise. And secondly, it is a great tool for promoting the website’s presence in search engines.

We improved the email subscription service as well. Now those who are interested in the company’s news can receive important updates. Once a month Itexus sends out a news digest to share a list of new blog articles and projects.

We also set a filter that distributes subscribers based on their preferences so they get only relevant news.

It helps the customers stay tuned and allows Itexus to track what mailing techniques work best for certain purposes and create winning mailing strategies.

We have developed a custom contact form that does not allow spam to pass through. At the same time, we do not use captchas as they bog down the website’s performance. The contact form enables Itexus to collect the data for marketing activities.

For greater user engagement with the site, we also added a chat where clients can communicate with the business developer manager. For this, we integrated Tawk.to chat which helps Itexus stay in touch with the site’s visitors and deliver a better digital experience to them. Later on we are planning to develop a smart chatbot using machine learning to automate the communication and decrease managers’ workload.

Using analytics, we identified drop-off points on the website, and CTA buttons turned out to be one of them. The main buttons were redesigned four times, and we had been testing them on users until we found the option with a good click-through rate.