Processes Automation Implemented in Business Website

The peculiarity of the platform entails that a number of account managers are constantly logged into the platform’s admin panel. When we were working with the site, it was crucial to make sure that no one logged into the admin panel, but it was also impossible to stop the work of account managers.

To overcome this challenge, we took advantage of the capabilities offered by Snov.io. This is an outreach automation platform for marketers and sales that offers a variety of tools for lead generation, email verification, email sending, and email tracking. We integrated Snov.io with the platform and provided managers with easy-to-manage access to the Snov.io account so that communication with students would not be interrupted.

Another source of concern for our client was the high percentage of users’ drop-offs after a month or two of learning on the platform. When it comes to educational products for children, it’s usually the parents who make the purchasing decision, so the product must meet the needs of the parents. To reduce drop-offs and increase LTV, we decided to give parents the ability to track their children’s progress on the platform.

We enabled the platform to collect data from multiple sources about academic performance and display it in the user’s personal account, as well as set automatic weekly messages to parents. Parents can choose between two options – they receive the notifications either via email or in messenger apps.

By notifying parents about how many sessions with a tutor their children had, what they learned, and the results of interactive tests, we were able to reduce the number of drop-offs by 27%.

As mentioned earlier, we needed to integrate Snov.io into the platform to ensure continuous communication with customers and leads. The point was that the platform was built with WordPress and Snov.io is non-integrable with this CMS.

We coped with this issue by first integrating the platform with Zapier, a product that allows web app integration and automation of repetitive tasks between two or more apps. When an event occurs in one app, it instructs another app to perform a specific action. So we utilized Zapier as an intermediary that connects WordPress and Snovio.

Here is what we have done to prevent bots from filling out forms:

• We added algorithms to the website such as hidden links and fields. They are not visible to real users, but are visible to bots and can detect potential spam makers and block their access to the website.
• We implemented frontend and backend scripts for the feedback form that prevent it from being submitted if the user’s behavior does not resemble that of a real person.
• We configured field validation, set mandatory fields, and added a placeholder for each field that suggests what data should be entered into the form. We also started displaying error texts when fields were not filled in correctly or not filled in at all.